Extended reality (XR) is innovating the way we shop, entertain, and work. It offers a full spectrum of experiences from virtual reality (VR) , augmented reality (AR), and mixed reality. Although the AR and VR markets are relatively niche products, the majority of big technology companies including Facebook, Apple, and Microsoft have been investing in this rising sector in the past few years. With the boom of this industry, global spending is anticipated to reach $73 billion by 2024, supported by a CAGR of 55% between 2020 and 2024 according to Research and Markets.

The rapid transformation of digital technology allows for the integration of extended reality into our real-world applications. It can be applied to advancing a wide range of industries. Virtual reality immerses users in the digital environment and augmented reality is applied to digitally improve real-life surroundings. For example, popular usage of VR is in the entertainment industry, as it is reimaging the way consumers play games, attend music festivals, and spend time with friends and family. In the industrial sector, it is being used to enhance productivity and operational efficiency, while reducing costs and eliminating safety hazards. Another way extended reality can be applied is through employee training, especially in the medical sector so surgeons can practice surgeries without operating on a real patient.

The rising adoption of extended reality for many major companies continues to prove its growth and the opportunity to invest in this sector, attracting the interest of many retail investors. To learn more about the application of extended reality and top XR stocks, reading up on the news and publications is a great source for information.

The Extended Reality Investor is a publication enabling investors to learn more about top-performing extended reality stocks, rising trends, and how to invest in this newly discovered market.