GRUP MEDIAPRO produced, in collaboration with partner in Belgium Eleven DAZN, in vertical format on TikTok for the second consecutive season and free for all audiences, on this occasion the event is the Belgian Super Cup that saw Royal Antwerp face off against KV Mechelen on July 23 at 6:00 p.m., available via the official profile of Eleven DAZN Belgium. GRUP MEDIAPRO has been producing all Pro League competitions since 2020.
For the occasion, the group organized a special deployment for broadcast live which included a 4K Outside Broadcast unit, 12 cameras and more than 30 broadcast professionals. The production also included the adaption of all the graphics adapted and a customized broadcast designed for all devices and new audiences. Fans had the opportunity to interact during the broadcast itself by way of the live chat, thereby enjoying a unique experience thanks to the interactivity functionalities offered by TikTok.
GRUP MEDIAPRO was awarded the Innovation Award at the recent SPORTEL and SportsPro OTT Awards, two of the most popular global events in the broadcast and audiovisual technology industry’s calendar, for their broadcast and production of the first ever LaLiga Santander match in vertical format on TikTok. The broadcast of the match reached 506,000 unique viewers, generated 733,000 reproductions, 1.2M likes, 7,000 shares and generated over 68,000 comments via the chat.
