NAB Show New York returns to the Jacob K. Javits Convention Center on Oct. 9-10 with a full slate of sports-centric programming with conference sessions beginning on Oct. 8. Sessions focused on sports media will offer crucial insights into how new technologies and strategies are transforming the industry. Hear leaders from leaders at Men in Blazers, Octagon Media Rights, Gray Media, NWSL, Sports Media Advisers, Vox Media, CAA Sports Media Group, Comcast, IBM, WSC Sports, and more on innovative strategies for producing unique content and drive fan engagement leveraging AI and other new tech platforms, as well as the latest media-rights developments in the industry.
Key sessions will cover the explosive growth of women’s sports, the impact of AI and other emerging technology on fan engagement, the evolving state of media rights deals, and why venture capital is becoming a bigger financial player in sports. Attendees will also hear how athletes are building personal brands and shaping the future of content delivery.
In addition to conference sessions at NAB Show New York, major sports-production-technology providers exhibiting at the Javits Center will include Avid, Blackmagic Design, Chyron, ENCO Systems, EVS, Evertz, Fujifilm/Fujinon, Grass Valley, Imagine, Lawo, Panasonic, Quantum, Riedel Communications, Ross Video, Sony/Crispin and Zero Density.
Key sessions include:
The New Playbook: Producing Innovative Sports and News ContentWednesday, October 9 | 12:30 PM – 1:20 PM
Join this panel of news and sports radio programmers, podcasters and technology professionals as they discuss innovative approaches to sports and news content that leverage technology, including AI, and innovative strategies to produce unique and engaging content. Attendees will also get to participate in roundtables with the panel and peers to discuss what has worked for others. (Part of Radio & Podcast Interactive Forum)
Speakers:
Liz Alesse, Vice President, ABC Audio, ABC News
Sarah Foss, Chief Technology Officer, Audacy
Mary Menna, Regional Vice President/Market Manager, Beasley Media Group Boston
Jonathan Williamson, Executive Producer & Head of Production, Men in Blazers
Moderator: Jason Barrett, President, Barrett Sports Media
Changing the Game – Evolving Broadcast Rights in SportsWednesday, October 9 | 11:45 AM – 12:30 PM
Sports media rights are undergoing significant change and fragmentation. The onset of new media platforms and services have created a myriad of new opportunities for teams and leagues. What are the present and long-term strategies behind deals and how do teams and league maintain viewing audiences as the media landscape continues to shift. Hear from this panel of highly renowned experts as they walk through the issues they face and the strategies behind their decisions.
Speakers:
Dan Cohen, Executive Vice President, Octagon Media Rights, Octagon
Pat LaPlatney, President and Co-CEO, Gray Media
Bill Ordower, EVP & CLO, National Women’s Soccer League
Doug Perlman, Founder and CEO, Sports Media Advisors
Moderator: Michael McCarthy, Senior Reporter, Front Office Sports
Beyond the Game: Working with Athletes to Build Media BusinessesWednesday, October 9 | 4:45 PM – 5:30 PM
The world of sports media has never seen such rapid change—rights deals are changing hands, streaming companies are now home to the biggest games in sports, and audiences are more invested and engaged than ever before. In addition, podcasts, social media, and documentaries are granting established fans unique access to their favorite athletes and inviting new audiences to come along. As athletes become influential voices across mediums, many are starting to build their own media brands in order to tell their stories firsthand and share their perspectives directly to their fans. As a result, many are already seeing incredible success across audience and fan engagement, brand partnerships, and more. Hear from our experts on how top athletes are building media businesses.
Speakers:
Ray Chao, SVP & General Manager of Audio and Video, Vox Media
Matt Kramer, Co-Head, CAA Sports Media Group
AI Takes the Field: The A-List Panel on the Future of Real-Time Sports BroadcastingThursday, October 10 | 11:45 AM – 12:30 PM
AI and machine learning are transforming how we experience sports by generating real-time, personalized highlight reels, allowing viewers to engage with the best moments instantly. What once required significant time and resources is now done automatically, making highlights faster, smarter, and more accessible than ever. But this is just the beginning. This panel will explore how AI is set to revolutionize not just highlight curation, but the entire landscape of sports broadcasting—from real-time updates to fully personalized viewing experiences—reshaping how we watch sports on television and beyond.
Speakers:
Amit Bagga, Senior Vice President, Global Entertainment Engineering, Comcast
Aaron Baughman, Fellow & Master Inventor, IBM
Amir Gelman, Vice President & General Manager of the Americas, WSC Sports
Moderator: Adam Sharp, President & CEO, National Academy of Television Arts & Sciences
Search all 2024 NAB Show New York conference sessions here and search exhibitors and products here.
