Agreement marks first big programming move from recently launched Scripps Sports
The WNBA and The E.W. Scripps Company have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every U.S. TV household over-the-air and on all major pay TV and connected TV services. “WNBA Friday Night Spotlight on ION”, which be the first property to air on ION, marks the first major sports-programming move by the recently launched Scripps Sports division.
ION’s WNBA coverage will feature WNBA games during two windows on Friday nights over 15 weeks from May 26 to Sept. 8. The Friday night schedule and windows, details of which will be announced at a later date, will include games that will be available nationally as well as games made available on a regional basis.
“The WNBA is thrilled to partner with Scripps to expand the league’s media horizon and reach basketball fans in greater numbers,” says WNBA Commissioner Cathy Engelbert. “Access to watch WNBA games is in high demand, and Scripps’ dedicated Friday night lineup of WNBA games on ION will become much desired appointment viewing for WNBA fans.”
“The WNBA Friday Night Spotlight on ION brings women’s professional basketball the broadest possible reach with the consistency that fans, players, teams and the league deserve,” says Adam Symson, Scripps president and CEO. “Scripps is fully committed to serving and growing the number of American women’s basketball fans who value the athleticism, professionalism and excitement the WNBA brings into their living rooms.”
ION will implement an extensive promotional effort to drive awareness and tune-in for the new Friday primetime franchise. Bounce, Scripps News and Scripps’ other national networks will help with cross-marketing and promotion. Scripps also will use its local TV stations to promote the “WNBA Friday Night Spotlight on ION” throughout the season.
“Scripps Sports was established to help leagues and teams extend their reach and connect with audiences through new distribution channels,” says Brian Lawlor, president of Scripps Sports. “We are pleased the WNBA sees the ION network as an opportunity to showcase its games with a weekly nationwide franchise designed to increase visibility and fandom for this sport. Women’s sports merits a national broadcast network that ensures every American TV household can watch these amazing athletes and their gripping game play.”
The E.W. Scripps Company, headquartered in Cincinnati, is a Fortune 1000 journalism and media company with deep local market relationships and broad national audience reach. For 145 years, Americans have turned to Scripps for objective news and information.
